HGC AOB PLUGS AND INTERVIEWS  
PLACEMENT OF PLUGS AND INTERVIEWS   
TERMS OF REFERENCE

I. OBJECTIVE

To engage the services of an AM radio station/radio announcer that shall provide announcer-on-board (AOB) plugs for HGC and conduct on-air interviews with its Management Officials.

II. SCOPE OF WORK

The contracted radio station/radio announcer shall provide AOB plugs for HGC daily and conduct unlimited interviews with the Management Officials upon request for one month.

III. DELIVERABLES 

The contracted radio station shall submit the following:

  1. A copy of their daily advertisement log for one month where the time and frequency of airing of HGC’s AOB plugs are reflected.
  2. Sort files of all the interviews on DVD.

IV. CRITERIA FOR SELECTION  

The radio station shall be selected based on the following general criteria:

Criteria

Description

Percentage

Reach

The radio station must have nationwide reach.

30%

Listenership

The radio station must be historically recognized as among the top five most listened-to AM radio stations in the country.

30%

Best Offer

The radio station with a package/ cost that is most advantageous for HGC.

40%

The percentage scores for all general criteria shall be summed-up to get the total percentage score of the radio stations. The radio station with the highest percentage score shall have the Contract.

V. APPROVED BUDGET FOR THE CONTRACT

The approved budget for the contract is One Hundred Thousand Pesos (P100,000), inclusive of VAT, chargeable against the Corporate Operating Budget for CY 2014.

 

 

CORAZON G. CORPUZ
Vice-Chairperson
Bids and Awards Committee