SEARCH ENGINE MARKETING SERVICE
FOR THE BBB+B WEBSITE
TERMS OF REFERENCE

I. OBJECTIVE
To enhance BBB+B visibility in the world-wide web and increase website traffic.

II. NATURE OF WORK

1. The SEM will place the BBB+B program and website address at the top of Google search results whenever an internet search is conducted using specific search key words to be specified by Management Services Group.
2. The SEM also includes placement of Adtext providing a description of the BBB+B website at the bottom of the search results page.

III. DETIALS/FEATURES of the SEM are as follows:

1. Applicable for desktop, laptop and tablet searches;
2. Monthly updating/changing of Adtext;
3. Monthly reporting of Impressions (number of times the website appears in the search results) and Clicks (number of times the website address is “clicked”);
4. Targeting Philippine-based searches; and
5. Up to 60-search key words (Changeable monthly).

IV. QUALIFICATION OF THE SEM
Must be a premiere Google partner

V. BUDGET
Cost of the SEM service is P 10,000.00/month or a total of P 60,000.00 for six months, chargeable against CorPlan’s approved 2014 PR budget.